Wedding Fayre’s are the perfect way to get your product on the map. With anything up to 6000 brides in attendance, you need to be at the top of your game. Brides talk and share tips, so you’ll want to do everything within your power to get them gossiping about your company!
There’s always going to be a lot of white at wedding shows. Decorate your stall with eye-catching colours and displays that fulfil as many niches as you can. You could dedicate one space to popular wedding style trends such as ‘vintage’ or ‘British’, by decorating the area with pretty bunting, Cath Kidson-esque fabric swatches, teapots of champagne and strawberry cream cupcakes. If you do your research on this season’s favourite wedding ideas, you’ll be way ahead of the game and able to provide brides with their wedding dreams.
Convenient little pop-up stands are a great way of displaying exciting and evocative images of your work, whilst real life samples will really immerse them into the experience. How could anyone not see a towering banner of their ultimate wedding cake and not be curious? Once you’ve caught their eye, offer samples of cake, material, or anything free that they can hold onto after they’ve left! Your company will become more memorable and should gain and good reputation!
Because you’re trying to promote wedding products at a wedding fayre, you need to offer your customers something special. Think back to your favourite weddings. What was incredible, and what needed work? A new trend has been to provide flip-flops so girls in heels can boogie the night away without destroying their feet. Push your imagination and see what quirky add-ons you can come up with. It could be disposable cameras hidden atop centrepieces or something wild like a bouncy castle by the marquee for children!
Whatever your company may be selling, if it’s wedding related you have a lot of competition, and a massive responsibility to your lovestruck customers than other businesses. It your role to help them create the most perfect day of their lives, so give it everything you have, and get your business pitch perfect at wedding fayres.